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Privacy Policy

Last Updated: December 3, 2025

1. Introduction

Welcome to STYLM. Rocket Science bv ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our fashion visualization platform and services.

Company Information:
Rocket Science bv
Coupure 620
9000 Ghent, Belgium

2. Information We Collect

2.1 Personal Information

We collect the following types of personal information:

  • Contact Information: Email addresses and names
  • Visual Data: Photos you upload for virtual try-on and styling features
  • Body Measurements: Physical measurements you provide for accurate garment fitting
  • Shopping Preferences: Your style preferences, favorite items, and shopping history within our platform
  • Account Information: Username, password (encrypted), and profile settings

2.2 Automatically Collected Information

When you use our services, we may automatically collect:

  • Device information (type, operating system, browser type)
  • IP address and general location data
  • Usage data (features used, time spent, interactions)
  • Log data (access times, pages viewed, errors encountered)

3. How We Use Your Information

We use your information for the following purposes:

  • Service Delivery: To provide virtual try-on features, personalized styling recommendations, and wardrobe management
  • AI Processing: To process your photos and measurements using our AI technology powered by Google Gemini
  • Account Management: To create and manage your account, authenticate users, and provide customer support
  • Personalization: To customize your experience based on your preferences and shopping behavior
  • Communication: To send you service updates, notifications, and respond to your inquiries
  • Platform Improvement: To analyze usage patterns and improve our services
  • Security: To detect, prevent, and address technical issues and fraudulent activity
  • Legal Compliance: To comply with applicable laws and regulations

4. Third-Party Services

We use the following third-party services to operate our platform:

4.1 Google Services

  • Google Cloud Platform: For hosting and infrastructure
  • Google Gemini: For AI-powered image processing and fashion recommendations

4.2 Firebase

  • Firebase Authentication: For secure user authentication
  • Firebase Firestore: For database services
  • Firebase Storage: For secure storage of your photos and data

These third-party services have their own privacy policies. We encourage you to review:

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share information
  • Service Providers: With trusted third-party service providers who assist in operating our platform (Google, Firebase)
  • Social Features: When you use social features like sharing outfits with friends, only the information you choose to share will be visible
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Protection: To protect the rights, property, or safety of STYLM, our users, or others

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure authentication through Firebase
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Secure cloud infrastructure through Google Cloud Platform

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal purposes.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a structured, machine-readable format
  • Restriction: Request restriction of processing of your personal information
  • Objection: Object to processing of your personal information
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at the email address provided below.

9. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Cookies and Tracking Technologies

Currently, we do not use cookies or similar tracking technologies on our platform. If this changes in the future, we will update this Privacy Policy and notify you accordingly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last Updated" date
  • Sending you an email notification (for significant changes)

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@stylm.app
Address:
Rocket Science bv
Coupure 620
9000 Ghent, Belgium

14. GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

  • Legal Basis: We process your data based on consent, contract performance, legal obligations, and legitimate interests
  • Data Protection Officer: For GDPR-related inquiries, contact us at the email above
  • Supervisory Authority: You have the right to lodge a complaint with your local data protection authority